Core Factors adds avoidance scoring to Career Path assessment

By AI, Created 9:51 PM UTC, May 26, 2026, /AGP/ – Core Factors has expanded its Career Path Holland code assessment to measure both preference and avoidance across 11 occupational activity groupings. The update is aimed at coaches, counselors, and HR teams that need a clearer read on career fit, friction, and long-term role fit.

Why it matters: - Career assessments that track only interest can miss the daily work patterns that drive disengagement. - Core Factors says adding avoidance scores gives practitioners a more complete picture of career fit, especially for transitions, pivots, and internal mobility. - The update is designed to surface friction earlier, before clients commit to roles that look attractive on paper but prove draining in practice.

What happened: - Core Factors announced expanded availability of Career Path, a Holland code career assessment that scores preference and avoidance independently. - The assessment covers 11 occupational activity groupings, or OAGs. - The tool is aimed at executive coaches, career counselors, OD consultants, HR professionals, and other practitioners. - Mark Majors, PhD, developed Career Path.

The details: - Career Path is a 93-item assessment. - It produces independent Preference and Avoidance scores across 11 OAGs: Business/Management, Business/Financial, Digital Data, Mechanical, Scientific, Artistic, Social/Group Involvement, Home and Nature, Individual/Personal Service, Governmental Service, and Health and Medical. - The OAGs are task and environment clusters, not job titles. - Career Path also includes six Global Interest Areas that generate a three-letter occupational code. - Core Factors says the three-letter code correlates .78 to .82 with Holland’s Self-Directed Search. - The code connects to the ONET database and broader career exploration literature. - Results are scored ipsatively, so each finding is placed within the individual’s own profile rather than against a population norm. - The 14-page Career Exploration Profile includes OAG descriptions, the full preference and avoidance profile, GIA results, a three-letter code, and an ONET job title appendix. - Participants access reports through the Participant Hub. - The Career Explorer module supports ongoing exploration between sessions. - Evidentra® extends the work where a practitioner has enabled it. - Practitioners can review the methodology and sample report at corefactors.com. - The assessment education page explains how the OAGs and Global Interest Areas work together. - Practitioners can apply for a free Pro Account at pro.corefactors.com/apply. - Authorized administration requires the Career Path Practitioner Foundation Training led by Mark Majors, PhD. - Core Factors also offers demos for Career Path paired with Career Signals™.

Between the lines: - The launch reflects a broader push to turn career assessment data into action, not just matching lists. - Measuring avoidance separately can reveal conflicts that interest scores alone do not capture. - For practitioners, that can change both the quality of the recommendation and the speed of the coaching conversation. - The structure also keeps Career Path inside the Holland framework, which lowers the barrier for practitioners already using that model.

What’s next: - Core Factors is steering practitioners toward its methodology page, sample report, and training path. - The company is also positioning Career Path for broader use in executive coaching, career counseling, and HR-led talent development. - Core Factors says Career Path can be combined with Career Signals to add values and motivational skills to career conversations. - Social media links included in the release point to Core Factors on LinkedIn, Instagram, and Facebook.