Maria Carvalho builds runway career through IMC Models

The 14-year-old model from Lisbon has built a growing international portfolio through IMC Models Agency, with runway work for Agatha Ruiz de la Prada, BY VEL and other brands. Her profile is also rising through IMC’s House of Fashion platform and digital competitions.

Why it matters: - Maria Carvalho’s career shows how early training and repeated runway exposure can turn a young model’s profile into a credible professional pathway. - Her portfolio now spans runway, editorial work, fashion events and digital recognition, giving Maria Carvalho a broader base for future bookings. - IMC Models Agency is using Maria Carvalho as an example of its academy-to-runway development model.

What happened: - Maria Carvalho, 14, is from Lisbon and has been building her fashion career through IMC Models Agency and IMC Models Academy. - Her runway credits include two presentations for Agatha Ruiz de la Prada, work for Ukrainian brand BY VEL, and three appearances for Portuguese brand Nortada. - Maria Carvalho has also appeared in collections presented by emerging designers at Escola Profissional do Ave, first as a child model and later as a teen model. - She has taken part in every edition of The House of Fashion since 2023. - Maria Carvalho won the IMC Models Online Influencer Competition 2022 and earned the IMC Top Model Influencer 2024 title.

The details: - IMC Models Academy trained Maria Carvalho in technical skills, confidence, communication, runway technique and professionalism. - The House of Fashion is IMC Models Agency’s international fashion platform, led by CEO Daniel Esteves and Director Joana Silva. - The event brings together more than 200 national and international models, more than 1,000 seated guests, designers, brands, public figures, media representatives and Portuguese television coverage. - The showcase has been covered by ELLE, Harper's Bazaar, Glamour and L'Officiel. - The House of Fashion generates more than 2 million Instagram views per edition. - Maria Carvalho’s recognition for digital influence included a professional fashion photoshoot tied to the 2022 online competition.

Between the lines: - Maria Carvalho’s repeat selection for The House of Fashion suggests IMC Models Agency views her as a reliable and developing talent, not just a one-time participant. - The agency is pairing runway work with online visibility, which reflects how fashion careers increasingly blend live events and digital reach. - Her profile also shows how youth models can be developed gradually through structured training instead of relying on a single breakout moment.

What's next: - Maria Carvalho is aiming to expand her international profile while continuing work in Portuguese and international fashion. - Her next opportunities are likely to build on the runway experience, media exposure and brand collaborations already in her portfolio. - IMC Models Agency is positioned to keep using The House of Fashion and its academy as a pipeline for emerging talent.

The bottom line: - Maria Carvalho is moving from student model to career prospect, with IMC Models Agency giving her repeated runway chances and a platform to grow.